Marketing with Mail

Email Marketing is just ONE aspect of gaining a potential client. Personally, I am not totally opposed to the old-fashioned idea of doing mail-outs…want to know why?

The postcard, brochure, or flyer is laying in the mail pile of the Executive’s desk until he can get to it. If it is colorful, attractive and professional, chances are he will glance at it contrary to tossing it in the trash.

On the other hand, emails are so inundated now with social marketing info, networking groups, colleague’s mail, and scams that the vast specialization of social networking is taking over the internet. When one goes to their email, more-than-likely they are hoping to see a new client, or a proposal to obtain a new client, or a return request for work from previous clients. I personally think social media may burn out someday, but not to worry. Someone will come up with a newer better idea in its place.

Having worked for several of the large companies as an Executive Assistant to the V.P. and CEO’s, I actually loved going through what some may term the “junk mail” however, more than once, there WAS a service that my bosses were interested in.

They see the mail first thing when they arrive in the morning. It’s in their hand! Then, once again, he sees that piece of mail which needs to be moved, It’s in his hand! while he works on something else, then it is moved again when he cleans his desk, again, it’s in his hands!…Hey, in one day that Boss touched your piece of mail 3-4 times and chances are, he had to look at it.  I bet not one boss prints out an email you are using to market yourself with.

When you are marketing, there is such a thing as the ’33 Touch program that stands for 33 contacts or touches over the course of the year. This is done of course, by 12 monthly newsletters, eight pieces of mail, market reports, thank you cards or handwritten notes, three telephone calls, two personal contacts and one client/sphere of influence event, according to “The Millionaire Real Estate Agent,” Gary Keller. Whew!! Then there is always networking in person so you can meet the potential client first hand.

If you see a colorful post-card on your desk, you now know it was from ME; if you had to touch it 3-4 times, you might as well read it the first time around!  Thanks!  I’ll be waiting for your call!

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TEAM – Mission4Maureen, REACHES OUT as “HOPE STEPS FORWARD”

An interesting conversation took place between my brother and I this week.  It was regarding Cancer Research.  I had a widget that I installed on my site asking people  to “stand up to cancer”, and having 2 members in my family die of cancer, and a third battling it as we speak, I was ready willing and able to attach any and all links toward Research of this horrible disease to help eradicate it if at all possible.

As a certified Grief Counselor, I have worked with several groups who were either dealing with cancer themselves, or dealing with the loss of someone they loved due to Cancer.  There are so many things to deal with – even beyond the most horrible of which is the cancer itself, that many of us do not even think about beyond the loss.

My brother and sister-in-law lost a daughter to brain cancer.  She was only in her 30’s and left behind a husband and three small children at the time, all trying to cope with the horrible loss, which of course all family members felt for our beloved  Maureen.  For Maureen’s inspirational story, please go to http://www.Mission4Maureen.org  and see how the family dealt with their grief and turned a horrible tragedy into a memorial that transcends their completed grief process, into positive motivation in helping others who suffer the demons of cancer.

My brother pointed out to me that while Research was so very important, even just as important, there are so many families dealing with high financial costs due to members having cancer and how difficult it was trying to cope with the high cost of medical bills.  To that end, I went to HIS website and read the stories of so many who are suffering, so many success stories of those fighting cancer, and noted the help that this organization, Mission4Maureen has contributed to so many families.  Whether it was a light bill, food, medical equipment or gas for the car – this team has done so much for families in honor of their beloved Maureen, that you could not help but want to contribute to the cause.

This weekend, you will hear about the “Have a chance Walk” which is a walk for cancer patients.

Every year, the team for Maureen, walks or contributes, inspiring the “hope” that ignites the fuel to support their cause.  Grants have been awarded, monies contributed, prayers and well-wishes have abound as a result of their efforts.

This year’s Have A Chance Walk is counting on a huge team turnout as “Hope Steps Forward” on October 17th!

For team members arriving from out of state, Rooms are available close to Battery Park at the Holiday Inn Express at 126 Water Street, New York City, NY 10005,(http://www.hiexpress.com/hotels/us/en/new-york-city/nycsf/hoteldetail#hotel-information) Hotel Front Desk: 212-747-9222.

Also, please R.S.V.P. on the Events Page at Mission4Maureen.org so we have an idea as to how many will be joining us. I will be updating as we get closer to the event. Even if you can’t join us, don’t forget to register as a team fundraiser to add to our team total! (http://www.active.com/donate/haveachance2010/HACLWALKER)

If you don’t live in New York, or can’t attend the walk, you CAN donate to this great cause.  Just follow the link above and help out those families who have such a big burden, that even your small donation can be appreciated by the help it provides.  Thanks for your support.

 

Networking! The Art of Selling Yourself

 

 

 

 

This week was very busy! I did some serious networking for not only my own business, but for our new local member site, The Georgia VA Connection.(GVAC) (Click on my picture and it will take you to that site)  I am the founder and President of this new member site, and I have a fantastic board of additional founders making up a great team of Virtual Assistants located in Georgia, but we do work for clients outside the state too.  The Georgia VA Connection is a site originating from the International Virtual Assistant Association and the goal for all of us, of course, is to solicit new business for ourselves and collectively work on marketing a connection between GVAC and businesses in Georgia.

 

Given that background, this week was the first meet & greet of our new member site in Georgia, and we were very pleased how well it turned out!  More importantly, the ladies and gentlemen all networked together and exchanged laughs and thoughts.

 

That evening brought a couple of us to yet another networking event for the National Association of Women Business Owners, where there were over 60 exhibitors all networking and doing their thing all over the place. A bounty of business cards were exchanged, and I had an increase of over 50 emails since that event…and a couple of phone calls!

 

It brought home to me again, that networking is an art form.  One Coach was giving away a free drawing for hypnotherapy that would assist me in my business. I won…but –unfortunately, so did all my associates…a ½ talk session (sales session!) to see what type of therapy would benefit us the BEST, either on a personal basis or for our businesses. Unfortunately, I confused hypo with hydro and thought I was going to get a water massage! I was very excited.  Only took a minute and a booked appointment to finally see that this gal was cleverly getting people to her office by giving them nothing more than a free ½ sales pitch in her office!

 

 

That my friends, is art form to the highest degree…it almost worked too…but in the end, I did cancel that appointment seeing no need at all to take a swim suit!

 

Mary Beth