Email Marketing is just ONE aspect of gaining a potential client. Personally, I am not totally opposed to the old-fashioned idea of doing mail-outs…want to know why?
The postcard, brochure, or flyer is laying in the mail pile of the Executive’s desk until he can get to it. If it is colorful, attractive and professional, chances are he will glance at it contrary to tossing it in the trash.
On the other hand, emails are so inundated now with social marketing info, networking groups, colleague’s mail, and scams that the vast specialization of social networking is taking over the internet. When one goes to their email, more-than-likely they are hoping to see a new client, or a proposal to obtain a new client, or a return request for work from previous clients. I personally think social media may burn out someday, but not to worry. Someone will come up with a newer better idea in its place.
Having worked for several of the large companies as an Executive Assistant to the V.P. and CEO’s, I actually loved going through what some may term the “junk mail” however, more than once, there WAS a service that my bosses were interested in.
They see the mail first thing when they arrive in the morning. It’s in their hand! Then, once again, he sees that piece of mail which needs to be moved, It’s in his hand! while he works on something else, then it is moved again when he cleans his desk, again, it’s in his hands!…Hey, in one day that Boss touched your piece of mail 3-4 times and chances are, he had to look at it. I bet not one boss prints out an email you are using to market yourself with.
When you are marketing, there is such a thing as the ’33 Touch program that stands for 33 contacts or touches over the course of the year. This is done of course, by 12 monthly newsletters, eight pieces of mail, market reports, thank you cards or handwritten notes, three telephone calls, two personal contacts and one client/sphere of influence event, according to “The Millionaire Real Estate Agent,” Gary Keller. Whew!! Then there is always networking in person so you can meet the potential client first hand.
If you see a colorful post-card on your desk, you now know it was from ME; if you had to touch it 3-4 times, you might as well read it the first time around! Thanks! I’ll be waiting for your call!